{"id":10258,"date":"2026-05-01T00:01:21","date_gmt":"2026-04-30T18:01:21","guid":{"rendered":"https:\/\/wetnose.design\/?p=10258"},"modified":"2026-05-08T17:57:19","modified_gmt":"2026-05-08T11:57:19","slug":"27-september-einde-tijdperk-greenwashing-en-duurzame-claims","status":"publish","type":"post","link":"https:\/\/wetnose.design\/en\/27-september-einde-tijdperk-greenwashing-en-duurzame-claims\/","title":{"rendered":"September 27! End of greenwashing and &#8220;sustainable&#8221; claims."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10258\" class=\"elementor elementor-10258 elementor-10193\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dddf04c e-con-full e-flex e-con e-parent\" data-id=\"dddf04c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1286ad3 elementor-widget elementor-widget-text-editor\" data-id=\"1286ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Just a few more months and then it\u2019s finally here! And we\u2019re not talking about the release date of GTA6, but about September 27, 2026. That is when the enforcement of the Empowering Consumers for the Green Transition (ECGT) officially comes into effect. In other words: the Greenwashing Act 2026, which officially prohibits presenting yourself as greener than you actually are. As far as we\u2019re concerned, finally! Because we sometimes see sustainability claims passing by that make us think&#8230; That doesn&#8217;t add up. Or rather&#8230; You are just deliberately scamming people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-180ea7b e-con-full e-flex e-con e-parent\" data-id=\"180ea7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc768b7 elementor-widget elementor-widget-text-editor\" data-id=\"fc768b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>What exactly is greenwashing?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802308a elementor-widget elementor-widget-text-editor\" data-id=\"802308a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Greenwashing is presenting yourself greener, more sustainable, or environmentally friendly than you actually are. A marketing trick where companies use nice words and green imagery to distract attention from a less sustainable reality. Under the new Greenwashing Act 2026, you are no longer allowed to look at just one aspect of your product, but must look at the big picture. For example, if the environmental benefits of your sustainable product are (partially) negated by unnecessary shipping extras (fancy packaging material), then your product is simply not as &#8220;environmentally friendly&#8221; as you claim, and that is misleading.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fabec1d e-con-full e-flex e-con e-parent\" data-id=\"fabec1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b21ab25 elementor-widget elementor-widget-text-editor\" data-id=\"b21ab25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>But also&#8230;<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6153525 elementor-widget elementor-widget-text-editor\" data-id=\"6153525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And this is where we, as developers, draw the comparison. Your website is the digital packaging of your product. You may well sell sustainable textiles, but if you sell them through a webshop crammed full of marketing trackers and pixels, then you are simply wrapping your products in fancy digital packaging material. And here&#8230; the Greenwashing Act and the GDPR come together. Sustainability is about your <a href=\"\/en\/sustainable-web-design-from-enschede-we-make-your-website-green\/\" target=\"_blank\" rel=\"noopener\">(digital) ecological footprint<\/a>, the GDPR is about respect for your customers&#8217; privacy. A website that collects data via scripts and pixels violates the principle of data minimization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334cc48 e-con-full e-flex e-con e-parent\" data-id=\"334cc48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192b700 elementor-widget elementor-widget-text-editor\" data-id=\"192b700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Love and attention are not pieces of evidence.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfbd5a elementor-widget elementor-widget-text-editor\" data-id=\"fdfbd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is a phrase you read on almost every &#8220;sustainable&#8221; webshop: &#8220;made with care and love.&#8221; Although that sounds wonderful, the regulator (the ACM) no longer cares about it. In the new legislation, there is simply no room for subjectivity. &#8220;Care&#8221; and &#8220;love&#8221; are not units of measurement. You cannot plot them on a graph and use them to prove CO\u2082 reduction. As of the enforcement date, any claim not based on hard, verified data will simply be considered misleading. Quite simply, <a href=\"https:\/\/www.websitecarbon.com\/\" target=\"_blank\" rel=\"noopener\">no supporting data<\/a> = no sustainability claim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b375b0 e-con-full e-flex e-con e-parent\" data-id=\"1b375b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86156c0 elementor-widget elementor-widget-text-editor\" data-id=\"86156c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>And social sustainability?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af50f37 elementor-widget elementor-widget-text-editor\" data-id=\"af50f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sustainability is not just about the environment, but also about how you treat people! Respecting privacy is seen as an ethical duty. A company that collects more data than necessary is never &#8220;sustainable,&#8221; neither socially nor environmentally. After all, less data means fewer servers humming away, resulting in less CO\u2082 and a smaller digital footprint. The argument &#8220;I am not saying that I am sustainable, but that my products are&#8221; is precisely the argument that no longer holds water. It is not just your product that is looked at, but your entire business operation, including your website or shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b24f8 e-con-full e-flex e-con e-parent\" data-id=\"98b24f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eeb3c6 elementor-widget elementor-widget-text-editor\" data-id=\"4eeb3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>So we are being deliberately misled?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94b50d elementor-widget elementor-widget-text-editor\" data-id=\"b94b50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not always! Many entrepreneurs genuinely have the best intentions, believe in their product, and work towards a fair supply chain. The deception often lies not in the intention, but in the lack of knowledge about the entire chain, and particularly the digital chain. Many webshop owners have no idea that the Christmas tree of marketing tools they deploy immediately undermines their sustainability claim on the backend. It is deception if they are informed about this but still continue to consider statistics slightly more important than sustainability; there is a difference between not knowing and not wanting to know.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35c4a37 e-con-full e-flex e-con e-parent\" data-id=\"35c4a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3127a8f elementor-widget elementor-widget-text-editor\" data-id=\"3127a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>What is WetNose doing about it?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52c1d8 elementor-widget elementor-widget-text-editor\" data-id=\"b52c1d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We <strong>always<\/strong> deliver websites and shops in accordance with a zero-tracking standard. For the sake of PageSpeed, the extra points for Google, but also for sustainability. We use clean code that requires as little computing power (and therefore energy) as possible and strictly adhere to &#8220;Privacy by design&#8221;. We <strong>always<\/strong> inform our clients about the consequences of adjustments for PageSpeed \u200b\u200band the green claims they make themselves (or have made), such as installing trackers. For us, the GDPR and ECGT are not burdensome laws, but marks of quality. And as they say, &#8220;<a href=\"https:\/\/www.websitecarbon.com\/website\/wetnose-design\/\" target=\"_blank\" rel=\"noopener\">a better environment starts with you<\/a>&#8220;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e9ab2 elementor-widget elementor-widget-html\" data-id=\"d4e9ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"BlogPosting\",\r\n  \"inLanguage\": \"en-us\",\r\n  \"mainEntityOfPage\": {\r\n    \"@type\": \"WebPage\",\r\n    \"@id\": \"https:\/\/wetnose.design\/en\/september-27-end-of-the-era-of-greenwashing-and-sustainable-claims\/\"\r\n  },\r\n  \"headline\": \"September 27! 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You are just deliberately scamming people.\",\r\n  \"image\": {\r\n    \"@type\": \"ImageObject\",\r\n    \"url\": \"https:\/\/wetnose.design\/wp-content\/uploads\/2026\/04\/Greenwashing-en-de-EU-Green-Claims-Directive.jpg\",\r\n    \"width\": 1800,\r\n    \"height\": 800\r\n  },\r\n  \"author\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"Wetnose Design\",\r\n    \"url\": \"https:\/\/wetnose.design\"\r\n  },\r\n  \"publisher\": {\r\n    \"@type\": \"Organization\",\r\n    \"name\": \"Wetnose Design\"\r\n  },\r\n  \"datePublished\": \"2026-05-01T08:00:00+02:00\",\r\n  \"dateModified\": \"2026-05-01T08:00:00+02:00\"\r\n}\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On September 27, the Greenwashing Act comes into effect, which officially prohibits presenting yourself as greener than you actually are,<\/p>\n","protected":false},"author":1,"featured_media":10211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-10258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>September 27! End of greenwashing and &quot;sustainable&quot; claims. | WetNose<\/title>\n<meta name=\"description\" content=\"On September 27, the Greenwashing Act comes into effect, which officially prohibits presenting yourself as greener than you actually are,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wetnose.design\/en\/27-september-einde-tijdperk-greenwashing-en-duurzame-claims\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"September 27! End of greenwashing and &quot;sustainable&quot; claims. | WetNose\" \/>\n<meta property=\"og:description\" content=\"On September 27, the Greenwashing Act comes into effect, which officially prohibits presenting yourself as greener than you actually are,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wetnose.design\/en\/27-september-einde-tijdperk-greenwashing-en-duurzame-claims\/\" \/>\n<meta property=\"og:site_name\" content=\"WetNose\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T18:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T11:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wetnose.design\/wp-content\/uploads\/2026\/04\/Greenwashing-en-de-EU-Green-Claims-Directive.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WetNose\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WetNose\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/wetnose.design\\\/en\\\/27-september-einde-tijdperk-greenwashing-en-duurzame-claims\\\/\",\"url\":\"https:\\\/\\\/wetnose.design\\\/en\\\/27-september-einde-tijdperk-greenwashing-en-duurzame-claims\\\/\",\"name\":\"September 27! 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