{"id":9939,"date":"2026-03-01T09:00:00","date_gmt":"2026-03-01T03:00:00","guid":{"rendered":"https:\/\/wetnose.design\/rip-google-ads-welkom-geo-abonnementen\/"},"modified":"2026-03-01T15:06:41","modified_gmt":"2026-03-01T09:06:41","slug":"rip-google-ads-welkom-geo-abonnementen","status":"publish","type":"post","link":"https:\/\/wetnose.design\/en\/rip-google-ads-welkom-geo-abonnementen\/","title":{"rendered":"R.I.P Google Ads, welcome GEO subscriptions!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9939\" class=\"elementor elementor-9939 elementor-9923\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dddf04c e-con-full e-flex e-con e-parent\" data-id=\"dddf04c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1286ad3 elementor-widget elementor-widget-text-editor\" data-id=\"1286ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Back in the day, you could simply buy your visibility on Google with Google Ads. If a user wanted to reach the real, high-quality search results, they had to go through the ads first. You bought your spot at the top. But those days are over. That coveted top spot is now definitively reserved for AI summaries. Now that entrepreneurs are massively realizing they&#8217;re throwing their marketing budget down a bottomless pit with Ads, the next &#8220;experts&#8221; are already chomping at the bit. Yesterday&#8217;s &#8220;Ads specialists&#8221; are selling you GEO subscriptions today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-180ea7b e-con-full e-flex e-con e-parent\" data-id=\"180ea7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc768b7 elementor-widget elementor-widget-text-editor\" data-id=\"fc768b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Google Ads is dead.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802308a elementor-widget elementor-widget-text-editor\" data-id=\"802308a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone agrees that Google Ads is dead. Cost-per-click (CPC) has exploded, while the quality of those clicks is plummeting. People simply don&#8217;t trust sponsored results anymore; they know it&#8217;s paid noise. The top spot is now the domain of AI summaries, and most users don&#8217;t even bother with that summary anymore. Why would they? The answer is already there. Now that entrepreneurs are fleeing Ads en masse, marketing agencies smell blood. They&#8217;re now selling you &#8220;GEO subscriptions&#8221; for sometimes hundreds of euros a month.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fabec1d e-con-full e-flex e-con e-parent\" data-id=\"fabec1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b21ab25 elementor-widget elementor-widget-text-editor\" data-id=\"b21ab25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>What is a GEO subscription?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6153525 elementor-widget elementor-widget-text-editor\" data-id=\"6153525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A GEO subscription (Generative Engine Optimization) is marketed by, please note, marketing agencies as &#8220;SEO 2.0.&#8221; They promise to get your website listed in Gemini and ChatGPT&#8217;s AI summaries by occasionally adding a new landing page or blog post, claiming &#8220;the more text, the more likely an AI model is to see us.&#8221; They cram the text with specific terms they think AI models will appreciate, but in reality, they&#8217;re just cluttering your site with generic text that AI bots won&#8217;t fall for. GEO works completely differently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334cc48 e-con-full e-flex e-con e-parent\" data-id=\"334cc48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192b700 elementor-widget elementor-widget-text-editor\" data-id=\"192b700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>How do you appear in AI?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdfbd5a elementor-widget elementor-widget-text-editor\" data-id=\"fdfbd5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI revolves around the technology of the website itself. AI can&#8217;t lure you into a marketing subscription. AI is a machine that wades through your website&#8217;s code. If that machine is slowed down by outdated technology, GTM trackers, and junk like Facebook pixels, you simply don&#8217;t exist to that bot. To be visible in AI summaries, the foundation must be solid: your PageSpeed, accessibility, the site must not contain bad or outdated code, and Google Tag Manager scripts in particular, are deadly for your PageSpeed. AI won&#8217;t even touch your text if this isn&#8217;t in order.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f9835c e-con-full e-flex e-con e-parent\" data-id=\"0f9835c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e90c588 elementor-widget elementor-widget-text-editor\" data-id=\"e90c588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>5 years? But I paid \u20ac10,000.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d5fbe elementor-widget elementor-widget-text-editor\" data-id=\"16d5fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your website was a huge investment five years ago, and it still looks great, right? That&#8217;s mostly your own fault, and the AI \u200b\u200bmodels at Google or OpenAI don&#8217;t care what you paid five years ago. They just look at the current code. The days when you could rank at the top with a wad of cash are over. You can&#8217;t rent attention like you can with Google Ads, and you can&#8217;t bribe AI with a vague GEO subscription. But the days when a \u20ac10,000 website had to be good and have extra longevity are also gone. Those thousands you overpaid don&#8217;t mean an &#8220;extended shelf life.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98b24f8 e-con-full e-flex e-con e-parent\" data-id=\"98b24f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eeb3c6 elementor-widget elementor-widget-text-editor\" data-id=\"4eeb3c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>What you need.<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94b50d elementor-widget elementor-widget-text-editor\" data-id=\"b94b50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What you need is a foundation that moves with you. That&#8217;s why we build websites that already include everything you need to be relevant. From the hard technology for SEO, <a href=\"\/en\/geo-generative-engine-optimization\/\">GEO<\/a> and <a href=\"\/en\/answer-engine-optimization-aeo-what-exactly-is-it\/\">AEO<\/a> to ongoing maintenance, and ensuring the doors are wide open for AI models. Can our websites really keep you going for 10 years? Probably not, technology is constantly evolving. Who knew five years ago that AI would be decisive today? But in theory, you could get a new website every year for the minimum annual budget you need for a profitable Ads campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a3536 elementor-widget elementor-widget-html\" data-id=\"45a3536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"BlogPosting\",\r\n  \"mainEntityOfPage\": {\r\n    \"@type\": \"WebPage\",\r\n    \"@id\": \"https:\/\/wetnose.design\/en\/rip-google-ads-welcome-geo-subscriptions\/\"\r\n  },\r\n  \"headline\": \"R.I.P Google Ads, welcome GEO subscriptions!\",\r\n  \"description\": \"RIP Google Ads, but the next \\\"experts\\\" are already ready. 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Yesterday&#8217;s &#8220;Ads specialists&#8221; are selling you GEO subscriptions tody.<\/p>\n","protected":false},"author":1,"featured_media":9931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-9939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R.I.P Google Ads, welcome GEO subscriptions! | WetNose<\/title>\n<meta name=\"description\" content=\"RIP Google Ads, but the next &quot;experts&quot; are already ready. 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